Wichita 1-316-943-5516   Saint Louis 1-636-394-7335 Request Info
Crave Change. Crave Excitement.

Meet Our Team

Meet our talented Crave Beauty Academy Team… Excellence in Education

The Crave Beauty Academy team strives to stay abreast of the most current industry trends. Our team consists of some of the finest educators, guest service personnel, and directors. We have been recognized as leaders in the professional industry and our local communities. We have been honored with some of the most elite awards in Excellence in Education, Best in Business, Emerging Leaders and rated the Winner and Favorited in local community awards.

Wichita Campus

Jessy Orth, Director 

Jessica followed in her mother’s footsteps when she earned her cosmetology license and began working behind the chair in August 2005. She quickly discovered a desire to share her knowledge with aspiring stylists and became an educator at Xenon International Academy in Wichita, KS in 2007. Jessica grew into a well-known and respected teacher at Crave and currently leads the school’s sculpture, male specific styling, and makeup artist programs. She was inspired to become an American Crew educator after she attended Menswork™ Academy in 2011. Jessica was recognized for her work as a local educator and American Crew TeamCrew member in Wichita Business Journal’s “People on the Move” column that same year. Jessica worked her way through the educator advancement program and became a Master Educator. Jessica recently took on the role of assisting the owner and the director in managing students and staff. In addition to working at Crave, Jessica currently serves as a stylist and makeup artist specializing in beauty, bridal, editorial and special effects.

Melissa Pasley, Business Office Administrator, Educator, & Licensed Cosmetologist

Melissa graduated from Xenon International Academy as a licensed cosmetologist in 2013 and was valedictorian of her class. During her time as a stylist Melissa certified in Eyelash Extensions and American Crew Menswork, as well as obtained her license in the state of Colorado. After spending two years behind the chair, Melissa decided to become a part of the Crave team and is currently the Lead Front Desk Coordinator at our Wichita, KS campus.





Rachelle Richardson, Admissions Advisor, & Licensed Cosmetologist 

Rachelle is proud to be back at Crave Beauty Academy as the Admissions Advisor! She has been a licensed Cosmetologist for 17yrs. Rachelle graduated from Xenon International Academy in early 2006 and worked for Xenon/Crave for a total of 10 yrs. As a licensed cosmetologist, Rachelle has helped many nonprofits such as the Wichita Children’s Home, Domestic Violence shelters, American Red Cross, Multiple Sclerosis, American Cancer society and The National Center for Missing and Exploited Children. She has had many great opportunities in this fabulous industry including working behind the chair in two salons, managing one salon, State Beauty Supply traveling representative for Kansas and part of Missouri, and also was the Kansas/Missouri sales representative for Enjoy Professional from California. Rachell is excited to put her passion and heart into the beauty industry once again at Crave Beauty Academy! Send all the future grads her way!


Stephanie Schooley, Lead Esthetics Educator & Licensed Esthetician

Stephanie graduated from Crave Beauty Academy in 2016.

She worked in a spa specializing in sugaring and facials .

She then worked at Ulta as their esthetician doing facials and waxing.

She has been at Crave since 2021 as the lead esthetics instructor.

She has a passion for teaching others what she was taught and helping them to be successful.


Lacie Turner, Educator & Licensed Cosmetologist

Lacie graduated Cosmetology school in 2016 and spent the next 5 years gaining experience in a spa setting. Lacie received a Lash Certification from Colorado Lash Company and later Borboleta. Lacie has also had extensive training with Image Skin Care, Alchemie, and Farmesthetics. Lacie then received her certification for Massage Therapy in 2018. Lash extensions, natural nail services, nail art, updos, and special effects makeup are some of Lacie’s favorite services, with her passion being to have a heart to serve and making each client feel as relaxed as possible. In 2021 Lacie joined the team at Crave Beauty Academy and changed her focus to achieving a work-life balance through mentorship in the industry of beauty professionals. She enjoys teaching education to the industry while providing a fun and calming environment to grow in.

Dajana Frey, Student Educator, & Licensed Cosmetologist

Dajana Frey began her journey is cosmetology 12 years ago. As a graduate from Eric Fisher Academy, she jumped right into salon life and continues to work behind the chair today. She has a passion for the beauty industry and loves inspiring the next generation of stylists to help achieve their dreams.






Lexi Marshall, Student Educator, & Licensed Cosmetologist

Lexi is a Crave graduate who spent 5 years behind the chair before returning to help students through their time at Crave. Originally from Delaware she has lived in South Dakota, Texas and has made Kansas her home. After school she went straight to the salons managing chain salons before moving to private studios. In the salon she specialized in blonding, waxing, and fashion color services. After time in the salon, she found that education was her true passion and made the decisions to return to Crave and began the next chapter of her career.




Kylie Bishop, Student Educator, & Licensed Cosmetologist

Kylie is from Joplin, Missouri, but now lives in Wichita, Kansas. She has owned a salon in Northeast Wichita since the beginning of 2018 and has been a cosmetologist since 2009. With several years of salon managerial experience prior to opening her own salon in addition to being behind the chair. A regency Beauty Institute graduate, right off the bat she decided to take the necessary steps to become a certified waxing specialist and specialize in nails. Through the years she chose to specialize in blonding and men’s cutting in addition to nails and waxing. Kylie knew within just a few years that education was a true passion of hers however, the right time to slow down behind the chair and begin teaching never presented itself. Nearly 13 years into the industry she chose to begin that journey here at Crave Beauty Academy. Kylie strives to better the industry every day and truly enjoys watching the students learn and grow. “It brings me great joy to teach the students and watch that education shine within their performance. I am giving them the power to be amazing!”


Vicktoria Kintzel, Student Educator, & Licensed Esthetician 






Helena Wedel, Student Educator, & Licensed Esthetician







Cassi Boone, Student Educator, Licensed Cosmetologist & Licensed Nail Tech.

Cassi began her career in 2019 after she graduated from the nail program at CBA as valedictorian. She realized very shortly into the program that she wanted to teach nails. As she grew into her profession, she decided to further her skills. Cassi went back to school and graduated salutatorian from the cosmetology program at Eric Fisher Academy. She plans to continue to further her education as she grows as an educator.






Nicole Gust, Student Educator, Licensed Cosmetologist







Majel Nichols, Guest Service Manager & Licensed Cosmetologist

Majel was born and raised in Colorado where she graduated from Empire Beauty School in 2012. After graduating she then started working behind the chair and soon started managing salons. Majel loves helping other stylist reach their goals.






Aubrey Rankin, Guest Service Coordinator, & Licensed Esthetician







Jessica Camp, Guest Service Coordinator







Ballwin (St. Louis) Campus

Dena Moss, Licensed Esthetician & Educator

Dena, a CBA alumni, has been licensed as an Esthetician since 2016.  She is certified in Endermology, NovaLash, Microdermabrasion, Norvell sunless spray tanning, and has extensive knowledge in Dermalogica and Eminence.  She began her career at a salon and spa where her ambition led her to become the Spa Director.  She remained in that position until she decided to continue her journey through the beauty industry as an Educator.  In 2018, she became a part of Crave’s educational team.  Her passion for the beauty industry clearly shines through her teaching methods as she shares her knowledge with our students.  While she assists our students in blossoming within the industry, she is a busy mom of 4 that she is raising alongside her fiancé!  Despite the many obstacles Dena has encountered, she persists to be the best mother, esthetician, and educator she can be!




Ashley Thomas, Admissions Advisor, Educator & Licensed Nail Technician 

Ashley, a CBA alumni, is a licensed manicurist. She began her career at a nail salon and eventually found becoming an instructor was her true passion. In 2021 she became a part of the Crave team. Ashley is also our front desk coordinator. She loves engaging and helping our students in their day-to-day schooling and helping them transform into successful professionals and achieve their dreams.






Diana Campana, Licensed Cosmetologist, & Educator

Diana has been in the business of Cosmetology since the early 2000’s, and she’s enjoyed every minute of it.   As a result of being a Cosmetologist, she has had the opportunity to meet and build relationships with so many wonderful people who have remained in her life over the years-clients and coworkers alike.  She says, “I love the art of the business and I love people, which is the perfect “marriage” of a career for me.”
Diana is a colorist, hair designer, skin care specialist, makeup artist, and comes with experience in manicuring and pedicuring.  She has worked closely with her clients that have gone through chemo battling cancer, and has also done hair & makeup for the deceased.  Her career took a turning point when she turned 50, which is when she decided to spend less time behind the chair.  Diana, while still being part time behind the chair, made the decision to bring all of her expertise and experience to our team at Crave!  She says, “It is my privilege and honor to impart what I love and have learned over the years to Future Professionals.  I have never had the kind of reward and fulfillment that I get with educating students.  I have a bond and special relationship with each one.  Our students are the future and it is a huge responsibility that I take to heart everyday!”


Tamara LoPiccolo, Licensed Cosmetologist & Educator

Tamara LoPiccolo has been licensed in Cosmetology and Esthetics since the mid 90’s.  Having had the opportunity to work with great stylists, and retain lifelong clients in her career, she is a well-versed artist proficient in color, hair designing, up do’s, makeup, facials, hair removal, location weddings, and specialty hair.  Tamara is certified with Diva Curl, and a master colorist with Redken, Kenra, and Matrix.  While still behind the chair, Tamara decided to share her professional experience with the students here at Crave and became an educator.  In Tamara’s spare time she loves being with her husband, grandkids, and dogs.





Victoria Arenas,
Licensed Esthetician & Educator

Victoria is a dedicated mom, wife, instructor and spa owner. She has been in the beauty industry for 3 years. She decided to go to school for esthetics after facing her own skin issues.  She is a  Crave Beauty Academy graduate, and this school changed her life for the better. Victoria truly loves what she does. After receiving her esthetics license, she went back to school and got dually licensed in massage therapy. Her personal and professional goal is to be the best person she can be for her students and clients. Victoria strives to give her students the education they need to succeed in the beauty field. To do that she is constantly continuing her own education, and studying new modalities, and keeping up to date with the fast-moving trends of esthetics. She plans to teach esthetics for years to come and make a major impact in the esthetics industry by teaching her students how to be an incredible esthetician. She gets the greatest sense of pride knowing that her student’s clock and pass their state board examination.





Ashley Larsen, Guest Service Coordinator & Licensed Esthetician

Ashley is a Crave Beauty Academy graduate from the esthetician program. She moved to Colorado after high school and started in grocery business management. She has 8 years of customer service and sales experience. She started her beauty career at Avalon Beauty Institute in Layton, Utah then completed her hours at Crave. She is passionate about skin care and empowering others to feel beautiful inside and out. “I love seeing students getting excited about education and striving to meet personal expectations. In this industry there is always more to learn and experience.”







Deanna Woolfolk, Student Educator & Licensed Esthetician

Deanna is a licensed esthetician and a proud alumni of Crave Beauty Academy. She has been involved with the beauty industry for more than 15 years as an entrepreneur. She is very passionate about corrective skin care and truly everything esthetics. She loves being able to be apart of each students journey no matter how big or small. Deanna is extremely giving and caring as she wants to share all she can with the students. Even more so, she is very grateful to be along side so much talent and potential as well as being apart of the Crave team!






Stacey Williams, Student Educator & Licensed Cosmetologist 

Stacey believes knowledge is a gift. Once knowledge is attained it should be shared and taught to others or else it is wasted.  For this reason, Stacey is always elated to learn new aspects of the Cosmetology industry and more excited to share that knowledge with her peers and students.  She has been in the cosmetology industry and held a cosmetology license since 1992 and later became a cosmetology Instructor in 2014.  Stacey loves to inspire students by being creative and making education fun in the classroom as well as on the salon clinic floor.  As an instructor she loves being a pivotal part of a student’s journey seeing their growth as they progress in achieving their goal of graduating, then becoming a fellow licensed cosmetologist.  What makes her role as an educator most fulfilling is hearing about how previous students have found success in the industry that we love!




Ashley Debonnaire, Guest Service Coordinator & Licensed Esthetician 

Kim McIntosh, President/Owner

Kim McIntosh serves as President and Executive Director of Crave Beauty Academy.

Currently Kim and her husband, Stan McIntosh, own Crave Beauty Academy. She changed the name of Xenon International Academy to Crave Beauty Academy in Wichita, KS and Ballwin (St. Louis), MO in December 2014. Kim opened Salon Crave in Wichita, KS with her daughter and niece as managing partners in December 2014. Most recently, Kim has opened a professional beauty wholesale, KMac Beauty Supply, to assist local professionals in building their brand.

Kim and her husband acquired Xenon International Academy in Kansas and Missouri in 2013. Prior to the acquisition, the past eighteen years she has been partner in three of the six Xenon International Academy campuses. Her educational background includes college studies in Business Administration and Marketing. Kim has been active in the Beauty Industry for twenty five years. She holds a Cosmetology, Esthetics and Instructors license in Kansas, Missouri and Nebraska. She has worked behind the chair, in salon management and as a manufacturer educator teaching professionals in Kansas, Missouri, Nebraska and Colorado. Kim currently serves on the American Association of Cosmetology Schools (AACS) board for the last thirteen years. Kim has served in various positions on the AACS board to include; Vice-President, Secretary, Historian, co-chair of the Annual AACS Convention, team leader of events and supervised an education task force team. Kim also serves on the MACS -Missouri Association of Cosmetology Schools. Kim is also active in the communities of the Crave locations. She is a member of the Chamber of Commerce, National Association of Women’s Business Owners (NAWBO), National Association of Female Executives (NAFE), Cricket Alley Ministries and the local toastmasters club in Wichita, Kansas. Read more about Kim on our blog!

Stacey Peters, Senior Director, Licensed    Cosmetologist, & Educator

Stacey is from Laramie, WY but has also lived in South Dakota, Nebraska, and now she currently lives in Kansas. She is also a licensed Cosmetologist in all four states. Stacey graduated from a Cosmetology school in Wyoming with her associates degree. She then proceeded with her education degree at Xenon International Academy in 2004 for the Educators Program. Stacey has previous experience as a Salon Manger and Stylist, and she was an Educator for Matrix. One of Stacey’s main passions is education. Stacey’s mentors are Geno Stampora and Dog Cox. She had the privilege to work one on one with them. Stacey states that they are very motivated and strive for a better professional image of our industry. Stacey’s greatest accomplishment is being the youngest Matrix Educator hired in the Mid-West at the age of 21. Stacey is the Senior Campus Director at Crave Beauty, and has been with the academy as of 2002. She has pursued her career in the Beauty Industry through Education. She has found that her passion is working with others and watching students grow and achieve success in the industry.


Hollie Holtzinger, Executive Administrative Assistant & Licensed Cosmetologist

Hollie graduated from Crave in April of 2015 as a Licensed Cosmetologist.  Shortly after graduating, she accepted a position as a Designer at Ulta Beauty where she did hair and makeup services.  After some time, she decided to join the Crave team in early 2018.  She is currently the Executive Administrative Assistant.  She enjoys being back in the school atmosphere where she gets to meet so many new people, all of which have a unique story.  She has always had a love for the beauty industry and a passion for helping people feel beautiful.  Now she is able to see the students’ successes and the joy this industry brings them as well.


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It was a pleasure being a student at Crave Beauty Academy. I have been taught how to be a proficient and confident esthetician and couldn’t have asked for a better school. I’ve received top of the line training and am so very happy! Marche C., graduate

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